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Najväčší úsmev s rekordným úspechom

Január 2011 / Najväčší úsmev s rekordným úspechom

Koncom roka sa všetci v združení usmievali vo veľkom. Mali na to dôvod. PočasVianočného benefičného koncertu totiž ľudia poslali o 70 % viac DMS správ, ako vpredchádzajúcom roku. V priamom prenose, ktorý odvysielala 26. decembra STV, sanaraz usmievali stovky detí. Podarilo sa im tak vytvoriť rekord v najväčšom spoločnomúsmeve.Kampaň sprevádzala aj výrazná on-line komunikácia. Poriadne sa usmievalanielen Adela, Sajfa, Iveta Malachovská či Vlado Voštinár, ale aj návštevníciwww.najvacsiusmev.sk. Stačilo kliknúť na stránku, nahrať svoju fotku, vybrať siz ponuky vhodný úsmev, pridať odkaz a dielo bolo na svete. Touto upravenou fotkou stesa potom mohli pochváliť svojim priateľom na Facebooku a zvoliť si ju ako profilovúfotografiu.Okrem on-line a outdoorových aktivít bola kampaň podporená aj televíznym spotom.

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