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VSE radí ako šetriť energiu

Máj 2008 / VSE radí ako šetriť energiu

Webstránka SetrimeEnergiu.sk obsahuje množstvo tipov na úsporu energie pre domácnosti aj pre podnikateľov. Tri vizuály odporúčali úsporné žiarivky, zníženie teploty pri praní a zvýšenie teploty v chladničke. Citylighty mali dve verzie. Štandardnú dennú a „úspornú“ nočnú, na ktorej svietila len žiarivka a headline. Na zmenšenie spotreby energie vyzývali aj zmenšujúce sa bannery. Ako doplnkové nosiče poslúžili samolepky s webstránkou na vypínačoch a obrandované energetické nápoje s headlinom: „Chyťte energiu do svojich rúk“.

Osobitnú kapitolu kampane tvorili rádiospoty. Tie boli koncipované ako napínavé „krimipríbehy“, kde hlavný hrdina zažíva rôzne nepríjemné zážitky: hladný Fred, špinavý Fred, vystrašený Fred.

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