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Respect APP

Hra Little Big Planet ako B2B médium

November 2009 / Hra Little Big Planet ako B2B médium

Spoločnosť PlayStation pred časom predstavila konzolu PS3, ktorej súčasťou je aj hra Little Big Planet. Táto hra je zaujímavá tým, že si ju hráč môže prispôsobiť podľa vlastných predstáv. Môže meniť grafiku, ale ajdramaturgiu hry.PlayStation sa vspolupráci sagentúrou Respect APP rozhodla vytvoriť prezentačné B2B video, ktoré je vlastne jedným levelom Little Big Planet anázorne demonštruje propagačný potenciál hry. Hra sa teda šikovne pretransformovala na reklamný spot. Video sa prihovára zástupcom firiem, ktorí musia riešiť otázku nákupu firemných darčekov. Otom, že takýto darček nesklame, hovorí aj slogan: „Snami ste to vyhrali“.

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