Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 90 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 109 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 128 Strict Standards: Non-static method BART::SpamSafeEmailLink() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 162 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 668 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 682 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 166 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 184 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Strict Standards: Non-static method BART::dispelMagicQuotes() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 13 Strict Standards: Non-static method BART::SQLselect_GetRow() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 217 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 398 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 764 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Reklama pre seniorov | Respect APP

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Reklama pre seniorov

Október 2009 / Reklama pre seniorov

Prvástavebná sporiteľňa prišla v októbri s kampaňou promujúcou Novésporenie pre seniorov. Špecifickácieľováskupina, teda seniori, určila charakter a tonalitu spracovania kampane. Prieskumy na vybraných vzorkách seniorov ukázali, že pohľad starších ľudí na reklamu je pomerne konzervatívny. Úlohou agentúry bolo urobiť kampaň, ktorá bude k cieľovej skupine hovoriť jej rečou. Vďaka režisérovi Martinovi Šulíkovi vznikol spot s príjemnou atmosférou, ktorý určil aj charakter printovej a outdoor kampane.

Pozrite si TV spot a fotoreport z nakrúcania

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