Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 90 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 109 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 128 Strict Standards: Non-static method BART::SpamSafeEmailLink() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 162 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 668 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 682 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 166 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 184 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Strict Standards: Non-static method BART::dispelMagicQuotes() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 13 Strict Standards: Non-static method BART::SQLselect_GetRow() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 217 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 398 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 764 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Nová kampaň Prvej stavebnej sporiteľne | Respect APP

Respect APP

Nová kampaň Prvej stavebnej sporiteľne

Apríl 2010 / Nová kampaň Prvej stavebnej sporiteľne

Začiatkom apríla sa v médiách objavila nová produktová kampaň Prvej stavebnej sporiteľne, ktorá komunikuje úvery na bývanie s mimoriadne výhodným úrokom 1,99%.Ústrednou časťou kampane je TV spot, už štvrtý z kreatívnej dielne Respect APP pre PSS. Tento krát sa agentúra rozhodla ukázať situáciu, keď sa svadobná noc novomanželov končí rozpačito. A to len preto, že nemajú vlastné bývanie. Spot je postavený na vtipnej pointe a vznikol pod taktovkou českého režiséra Karla Janáka. Produkciu zastrešila agentúra Hitchhikers Films.V prípade printov a OOH plôch agentúra pracovala s motívom kľúčenky pripomínajúcej logo PSS, na ktorej sú zavesené kľúče od vlastného bývania. Kľúčenky v rámci kampane neostanú len tlačené. Skutočnú kľúčenku dostane od PSS každý klient spolu s úverovou zmluvou.

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