Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 90 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 109 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 128 Strict Standards: Non-static method BART::SpamSafeEmailLink() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 162 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 668 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 682 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 166 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 184 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Strict Standards: Non-static method BART::dispelMagicQuotes() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 13 Strict Standards: Non-static method BART::SQLselect_GetRow() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 217 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 398 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 764 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Kampaň, za ktorú sa Víno Nitra nebude hanbiť | Respect APP

Respect APP

Kampaň, za ktorú sa Víno Nitra nebude hanbiť

August 2009 / Kampaň, za ktorú sa Víno Nitra nebude hanbiť

Od septembra do konca roka sa na billboardoch abigboardoch objaví vizuál so sympatickou slečnou vbielej blúzke obliatej červeným vínom. Antireklama na víno? Možno, ak by vizuál nebol zastrešený sloganom: Víno, za ktoré sa nebudete hanbiť. Reklamná agentúra Respect APP sa snažila novú kampaň pre Víno Nitra urobiť tak, aby oprodukte vypovedala ľudsky, úprimne a snadhľadom. Voľba teda padla na motív obliatej blúzky. Situácia na prvý pohľad nepríjemná. Ak je však blúzka obliata kvalitným vínom, situácia sa mení ana rad prichádza hrdosť. Nová kampaň Víno Nitra buduje imidž značky, ktorá ušľachtilý svet vína pozná aprávom doň patrí.
Vizuál bigboardu nájdete tu.


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