Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 90 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 109 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 128 Strict Standards: Non-static method BART::SpamSafeEmailLink() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 162 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 668 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 682 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 166 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 184 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Strict Standards: Non-static method BART::dispelMagicQuotes() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 13 Strict Standards: Non-static method BART::SQLselect_GetRow() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 217 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 398 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 764 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Nová kampaň týždenníka Star z dielne Respect APP | Respect APP

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Nová kampaň týždenníka Star z dielne Respect APP

Február 2006 / Nová kampaň týždenníka Star z dielne Respect APP

Reklamná agentúra Respect APP pripravila novú produktovú kampaň pre týždenník Star. Úlohou kampane je upozorniť čitateľov Star na novú rubriku - Spovedníček VyVolených. Každý týžden vybraný účastník reality show VyVolení napíše formou listu svoje postrehy zo života vo vile. Ten na svojich stránkach uverejňuje exkluzívne iba týždenník Star.
Pre účely kampane boli v 14tich televíznych a rozhlasových spotoch použité autentické výroky a „brepty“ VyVolených natáčané v hovorni. Vo vyjadreniach účastníkov reality show dominujú zmätočné a nepochopiteľné informácie vytrhnuté z kontextu, ktorých cieľom vyvolať zvedavosť u čitateľov Star. Ako hovorí Michal Hudák, ktorého hlas zaznieva v packshote: „Čo vlastne chceli VyVolení povedať, sa dozviete v Spovedníčku VyVolených exkluzívne len v týždenníku Star.“

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