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Respect APP

Respect APP opäť pre český trh

Jún 2006 / Respect APP opäť pre český trh

České vydavateľstvo RF Hobby, vydavateľ časopisov 21. století, Fashion Club, Paní domu, Rezidence, Top Class či nedávno rebrendovaných Báječných receptov, sa rozhodlo pre spoluprácu so slovenskou reklamnou agentúrou Respect APP. Tá pripravila „panický“ koncept outdoorovej kampane dvojtýždenníka Epocha. Kampaň tvorí séria vizuálov s headlinami vychádzajúcimi z tém časopisu, ktorý je zameraný na najnovšie a výnimočné informácie z oblasti objavov, technologických noviniek, spoločnosti, či histórie. „Panické“ headliny dopĺňa claim „Epocha vás připraví na všechno“.
Práce reklamnej agentúry Respect APP boli už niekoľkokrát adaptované pre český trh. Prvou bola imidžová kampaň Tento – Štýl na každý deň, ktorá bola okrem Čiech adaptovaná aj v iných krajinách Európy. Nasledovali adaptácie náborovej kampane Accenture – Nájdi si lepšie miesto a naposledy sa v Česku objavila kreativita agentúry Respect APP v kampani PlayStation Portable.

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