Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 90 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 109 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 128 Strict Standards: Non-static method BART::SpamSafeEmailLink() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 162 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 668 Strict Standards: Non-static method BART::ConvertToEntities() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 682 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 166 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 184 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Strict Standards: Non-static method BART::dispelMagicQuotes() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 13 Strict Standards: Non-static method BART::SQLselect_GetRow() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 217 Strict Standards: Non-static method BART::SQLselect() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 398 Strict Standards: Non-static method BART::getFormData() should not be called statically in /home/html/respectapp.com/respectapp.com/old/index.php on line 764 Strict Standards: Non-static method BART::getPost() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 6 Strict Standards: Non-static method BART::getGet() should not be called statically in /home/html/respectapp.com/respectapp.com/old/lib/bart.php on line 8 Áčková kampaň | Respect APP

Respect APP

Áčková kampaň

November 2010 / Áčková kampaň

Festival Áčko je medzinárodný študentský festival filmových škôl. Tento ročník bol už štrnásty a toto jubileum si zaslúžilo poriadnu kampaň. Kreatívnym princípom kampane bolo využitie názvov legendárnych filmov, ktoré vystupovali ako slogan. Vizuál bol pritom založený na fotografii dokumentujúcej reálny život a bežné situácie s hedlajnom "Filmové legendy už poznáte. Spoznajte aj budúce legendy." Nálepky s názvami filmov sa dostali medzi ľudí a tí ich lepili na miesta, ktoré nálepky komentovali. Jednoduchý princíp kombinovania bežnej fotografie a názvu filmu sme využili aj na Facebooku, kde sme vyhlásili súťaž o najvtipnejšiu fotku okomentovanú názvom filmu. Najväčším úspechom však bola neustále plná kinosála festivalu a návštevníci, ktorí si plagáty a nálepky odnášali domov ako suvenír.

Kampaň získala v hodnotení mesačníka Stratégie tretie najvyššie hodnotenie a outdoor získal druhé. Pozrite siYouTu.

späť
mail@respectapp.com