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Rytmus recituje klasiku

Október 2009 / Rytmus recituje klasiku

Rozhodli sme sa spojiť nespojiteľné a tak sa stalo, že najznámejší slovenský raper Rytmus recitoval klasikov slovenskej poézie, ako sú Janko Kráľ, Samo Chalupka alebo Pavol Országh Hviezdoslav. Ukázalo sa, že Rytmus je rodený recitátor a tak vznikla séria zaujímavých rozhlasových spotov. Kampaň je zastrešená sloganom: Od hip-hopu až po poéziu, čo presne vystihuje tvorbu kampane, aj kampaň samotnú. Pri natáčaní spotov vznikli krátke videá, ktoré sa šíria po internete. Len za prvé tri dni od ich nasadenia na Youtube.com boli vzhliadnuté viac ako 27 tisíc krát s nulovými nákladmi na ich propagáciu. Populárny hlas tak prináša slovenskú klasiku aj ľudom, ktorí by o ňu inak ani nezakopli.

Pozrite si videá TU.

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