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          <div id="content"><h2><a href="/projekty/"></a> / <a href="/projekty/star/" style="font-weight:normal;">Star</a></h2>
<p>Stáli sme pri vzniku týždenníka <strong>Star</strong>. Sme autormi loga, i troch imidžových kampaní so <strong>Zuzanou Belohorcovou</strong> a <strong>Zorou Czoborovou</strong>. Takisto sme autormi a realizátormi dvoch riešení týždenných produktových kampaní. Hlavnou hviezdou prvej série produktových spotov bola čivava <strong>Lolita</strong> – maskot týždenníka. V druhej dominuje paparazzi princíp, čiže aktívnejší prístup k celebritám, ktorý reprezentoval aj TV spot s obnaženou Czoborovou na ulici, či nový claim <strong>„Hviezdy mrzí, že sme drzí“</strong>. Špecialitkami boli kampane na rubriku o <strong>Vyvolených</strong>, v ktorej sa zostrihali výroky účastníkov populárnej reality show, či kampaň na zmenu dňa vydávania, ktorá spľňala zadanie klienta – <strong>„nech si ľudia zapamätajú, že už vychádzame v utorok“</strong>.</p><p> </p><ul><li><a href="/projekty/star/logo-star/">Logo Star</a></li><li><a href="/projekty/star/image-2005/">Image 2005</a></li><li><a href="/projekty/star/uputavky-2005/">Upútavky 2005</a></li><li><a href="/projekty/star/vyvoleni/">VyVolení</a></li><li><a href="/projekty/star/image-2006/">Image 2006</a></li><li><a href="/projekty/star/utorok/">Utorok</a></li><li><a href="/projekty/star/image-2007/">Image 2007</a></li></ul></div>
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